Ally Marth | Owner & Lead Planner

I’m Ally Marth, Owner and Lead Planner of Marth & Moments, where intentional design, seamless coordination, and meaningful experiences come together to create effortlessly executed celebrations. I was born and raised in the Midwest and graduated from the University of Iowa before beginning my career in wedding planning in the city of Chicago. What started as a passion quickly became something I never expected—but deeply love and fully poured myself into. I now call Clearwater, Florida home, where I’m building both my business and life with my husband and growing family.

I have always had a passion for events, hospitality, and bringing people’s visions to life in a way that feels elevated and deeply personal. My approach is highly organized, detail-driven, and rooted in structure—creating a planning experience that feels calm, clear, and enjoyable from start to finish. My goal is always the same: to allow my couples to be fully present on their wedding day while I handle every detail behind the scenes with precision and care.

I take pride in truly getting to know my couples on a personal level. Many of my clients lovingly refer to me as their “bridal bestie,” which reflects the trust, connection, and support I strive to build throughout the planning journey. I am intentional in every aspect of my work and am always on my couples’ side, advocating for their vision and ensuring it comes to life exactly as they imagined.

Outside of weddings, you can find me at the beach, listening to live music, walking nature trails, or working out. I share my life with my rescue pup, Stormy, and I’m currently enjoying this season of building our family in Florida. On wedding days, my Starbucks order is always a grande cinnamon dolce latte with oat milk.

At my core, I am very type A—which is exactly why I love wedding planning. I thrive in structure, systems, and details, and I’ve built a planning process that makes the entire experience organized, easy to follow, and stress-free. I care deeply about my couples and am fully committed to making their wedding day not only beautiful, but fully lived, fully felt, and completely present.